Helen Wilmshurst - Head of Marketing


Helen has 14 years’ experience in the pharmaceutical industry working initially with ICI Pharmaceuticals, which is now AstraZeneca.  Helen had many roles in AstraZeneca, ranging from international market research, market development in Eastern Europe, primary care sales (cardiovascular), specialist hospital sales (anaesthesia, microbiology, oncology) and finally Commercial Manager for Scotland and Northern Ireland. 

Helen has been Marketing Manager at King’s School, Bruton and has recently worked for several agencies targeting Key Opinion Leaders for pharmaceutical product development. 

Helen has a Business Degree from Manchester and has the Chartered Institute of Marketing Diploma.


Fiona O’ Connor - Head of Operations


With over 18 years’ experience in the pharmaceutical industry, Fiona has held several senior positions in Pfizer and Servier Laboratories, most recently as Oncology Business Unit Manager where she quickly established the company as a key strategic partner in solid and haematological malignancies.

She has successfully lead teams in sales, marketing and market access covering a wide range of therapeutic areas including Oncology, Haematology, Diabetes, Cardiovascular, Psychiatry, Renal and Rheumatology. Fiona is a commercially focussed strategic thinker who is passionate about healthcare, driving change and positively impacting the lives of patients.

Fiona holds a BSc (Hons) from the University of Reading, an MSc (Pharmacogenetics) from the Royal College of Surgeons, Ireland and a Professional Diploma in Digital Marketing from the Digital Marketing Institute.